British Airways invests in long-haul catering
British Airways has announced a multimillion-pound investment in its long-haul catering service.
The new menus in its World Traveller economy cabins will be available from January 17, and will introduce an expanded offering and more snacking options.
“Our customers tell us that when they’re taking a long-haul flight, great food and beverages make a real difference to them,” says Carolina Martinoli, Director of Brand and Customer Experience.
“With this multimillion-pound investment we’ve focused on introducing more quantity and quality to the catering, delivering tasty meals and great snacking options throughout the flight.”
Customers will be welcomed with pretzels and a drink followed by a four-course meal such as a starter of couscous salad, followed by a main course of chicken casserole with an ale sauce, colcannon mash and seasonal vegetables.
Dessert will be a Pots & Co salted caramel and chocolate mousse, followed by biscuits and cheese.
Martinoli added: “Customers have told us they want to be able to save some items for later in the flight, so we’ve replaced the water cup with a bottle of Highland Spring on the first meal, and added Graze snack boxes on our longest flights.”
The new catering remains complimentary, in contrast to its short-haul economy offering where BA offers paid-for food and drinks supplied by Marks & Spencer.
British Airways is investing £4.5billion over the next five years, covering the installation of wifi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. The airline is also investing £600million specifically in its Club World product.