Best Western has announced it is to provide free internet access to guests and meetings delegates at its 275 hotels across the UK.
Data from market research group BDRC reveals that nearly half of all business travellers use the internet in their guestroom during a hotel stay.
The BDRC’s Tim Sander says, “There has been an increase in demand for wifi services every year since 2006. During the current economic climate, businesses will be looking to save money wherever possible and so hotels that don’t charge for this essential service are likely to have a strong competitive advantage.”
