The Roseberry, London
THE APART HOTEL:The Rosebery is one of three Supercity Aparthotel properties in London. It is located in Clerkenwell; the other two are in the Earls Court area. The Rosebery comprises 58 studios, one- and twobedroom suites in a Victorian redbrick building around five to ten minutes’ walk from Chancery Lane Underground or Farringdon stations.
THE CHECK-IN: The entrance/ reception on Rosebery Avenue is discreet enough for me to have walked right by the building before realising my error and returning. A chirpy member of staff broke off a casual conversation with a resident to greet me and get me checked in. A striking silver blowfish sculpture takes pride of place in the lobby.
THE STUDIO: In keeping with its trendy art credentials, my studio unit featured a couple of large abstract canvasses of greys and yellow swirls and patterns – the dominant colours of the apartment’s kitchenette and lounge. This open plan space came with a sofa, table and chairs, wallmounted flatscreen TV and control panel for the air conditioning and lighting. The kitchen was fitted with a washing machine, dishwasher, fridge/freezer, oven and microwave, and also came with a Nespresso coffee machine. The bedroom had generous wardrobe space, iron and ironing board, safe, desk and iPod dock, while Gilchrist & Soames toiletries were supplied in the smart white bathroom.
THE FACILITIES:The aparthotel model lies somewhere between hotels and serviced apartments so facilities are limited. There’s a 24/7 reception, free wifi, weekly maid service, fitness centre and adjacent coffee shop and wine bar, though I wasn’t aware of the latter until later.
THE VERDICT:This is a wellequipped and stylish apartment ideal for guests on business in the area for more than just a couple of nights, though some in it for the long-haul might feel the need to add a splash of colour to the trendy grey palette. I received a warm welcome from the solitary member of staff I encountered who also gave comprehensive answers to my queries about local amenities.
THE DETAILS: The Rosebery, by Supercity Aparthotels, 20 Rosebery Avenue, London EC1R 4SX. Rates start from £140 per night, with reduced rates for longer stays. Tel: 020 7837 4400; see: www.supercityuk.com.
Reviewed by Andy Hoskins (2014)