'Bleisure' travel benefits business travellers

By Benjamin Coren, published 19/07/2018

Business travellers feel the benefits of combining business and pleasure while travelling for work and say it is good for wellbeing and productivity, according to new research.

The findings come from the new Bleisure Travel Report from the University of East London (UEL) which was commissioned by London City Airport.

The research found that 78% of people agreed that being able to take part in bleisure travel increases their wellbeing when they return to work, while 61% said it contributes to increased productivity.

“We are seeing a generation of people for whom work and leisure are intertwined, and they’re applying that blend of business and pleasure when they travel,” says Robert Sinclair, Chief Executive Officer, London City Airport.

“The reason? They think it’s good for their health and their wealth, which is backed by this research showing the majority of people feel ‘bleisure’ travel increases their wellbeing and their productivity.”

Over a third of passengers questioned for the report said they have extended their business trip to engage in leisure activities.

Among the main leisure activities and interests noted were food and drink, sightseeing, culture and history, and visiting friends and relatives, with 54% of travellers saying they were joined by family or significant others during a bleisure trip.

Although the research suggests bleisure travel is beneficial, 71% of respondents also noted their employer does not actively promote leisure travel before or after business trips.

Michael Spiers, Chief People Officer at LCY, adds: “This research suggests many businesses don’t have formal policies in place about when and how employees can add leisure elements to their business travel.

“So there’s a ‘quick win’ here for HR departments, by setting out those policies, which in turn can boost ‘bleisure’ travel, promote greater wellbeing and productivity, and show how much employers value the work-life balance of their employees.”