LATAM unveils new Premium Business cabin

By Sasha Wood, published 30/8/19

Latin America’s largest airline LATAM has launched a new Premium Business class cabin with custom-designed seats and flexible service tailored to business travellers’ needs.

The airline’s fleet of Boeing 777s is being retrofitted with the new cabins and all international services will feature the cabin by May next year.

The new Premium Business cabin in a 1-2-1 configuration has flexible seating with the option for private solo seats or paired seats with dividers. Each seat fully reclines to become a bed, and there is more workspace and storage than in the previous cabins.

LATAM’s Cabin Designer, Jaime Cornejo Swett, says: “We’ve been working on this for three years. We tested out a lot of different seats both on the ground and on long-haul flights to test ergonomics, convenience and comfort, and decided to go with this custom-designed seat from Thompson.

“Every seat has direct access to the aisle and the configuration is unique.”

Premium pillows, comforters and duvets along with temperature-regulating and pressure-point technology for every flat-bed seat are designed to maximise passenger comfort.

The new cabin service is already available across the fleet with staff trained in service protocols that include fewer interruptions. Passengers can choose if and when they are disturbed for meals and refreshments, for example.

The carrier has also rolled out a new culinary concept to match its destination-inspired interiors.

In-flight meals have been created by top Chilean and Brazilian chefs Pamela Fidalgo and Aninha, based on fresh Latin American recipes and accompanied by some of the region’s best wines, chosen by master sommelier Hector Vergara.

LATAM’s economy cabin has also been revamped, adding more space, USB charging points, dedicated overhead bins and the option for upgrades that include premium economy seats with extra legroom and speedy boarding.

LATAM’s VP of Customer Experience, Paulo Miranda, says: “The idea was to create as much flexibility as possible so that passengers can pick and choose the services that suit them.”

The airline currently flies daily between London Heathrow and Sao Paulo.

latam.com